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Toolmaking · Premiere

Why I'm Building Scrub

After fourteen years in the edit bay, the work that slows me down isn't the cut — it's everything around it. Scrub is the Premiere panel I'm building to take that work off the timeline.

Why I'm Building Scrub

Premiere Pro ships with the tools. What it doesn’t ship with is the muscle memory — the dozen small, repetitive motions that sit between a locked cut and a delivered file. Renaming a bin of camera-original clips. Conforming a sequence that came in at the wrong frame rate. Re-exporting to four platform specs because the client asked on a Friday. None of it is editing. All of it is friction.

I’ve spent fourteen years finding ways to move faster through that friction. Scrub is what happens when I stop finding workarounds and build the tool.

The cut is the craft. Everything else is overhead. Scrub is about deleting the overhead.

Four tasks, one panel

Scrub isn’t trying to be a second NLE. It’s a single panel that consolidates the four post tasks I reach for most, so they stop living in scattered menus:

  • Batch file renaming — rename a whole bin to a naming convention in one pass, instead of clip by clip.
  • Sequence conforming — reconcile frame rate, resolution, and audio config without rebuilding the timeline.
  • Deliverable presets — one click from a locked sequence to every platform spec you owe.
  • Timeline cleanup — strip the through-line of empty tracks, orphaned clips, and stray markers a long edit leaves behind.
Mock-up of the Scrub panel: a tool rail beside a multi-lane timeline with clip blocks and a playhead.
Early layout study — tool rail left, the timeline it operates on right. Placeholder art.

The thread connecting all four: they’re the tasks you do after the creative decision is made. They don’t need your taste. They need your time — and that’s exactly the wrong trade.

Built for editors, by an editor

Most post tools are built by engineers who interviewed an editor once. Scrub is the opposite. Every feature in it earned its place by wasting an afternoon of mine first. The test for shipping anything is simple: does this give me back time I’d rather spend in the cut? If the answer is no, it doesn’t go in.

It’s early — Scrub is in active development, not on the store yet. But the direction is locked: less hunting through menus, more time cutting. The boring work is the work a tool should be doing.

Here’s the kind of fast-turnaround work it’s built to serve:

Selected work — the deadlines that make every saved minute count.

More notes as Scrub takes shape.